Abstract
Abstract Focus on Digital Fashion Image, the conceptual framework for the thesis is established from Virtuality inDigital Art. Formative characteristics and aesthetic characteristics were studied by classifying the DigitalFashion Image applied and expressed by digital media and technology. A detective research method wasused for a case study. A literature study for case-by-case data was analyzed with focus on the works expre-ssing fashion that utilized digital media and technology since the 2000s. Through this study, the Digitalrevolution has created the socio-cultural impact of a Virtual representation to implement technology andfashion culture that finds ways to take advantage of the image shown in a Digital Fashion Media by under-standing Virtuality. The results are as follows. First, it was a re-formation of the fashion culture through theexperience of virtuality with mental zone parameters between the media ‘Mediation Code’. Reflect the realityof the virtual environment as represented by a cultural image of fashion brands and fashion that reset theteam relationship and formed a Homo Ludens cultural code. Second, ‘Interactive Exchange’ acts on the ex-change interaction between the method of digital technology, the human and the machine as well as thetechnical interoperability of network elements and techniques. This exchange is applied to fashion imagesthat express emotion. Forming personalized fashion items and the user interactively storage that expressesthe interactive exchange to forward the identity of the emotional fashion by a change in the message deliverysystem fashion. Third, the emphasis on intuitive artistic expression ‘Synesthesia Immersion’ induces a senseof immersion and excitement through the fusion of the interconnected. Enhance a visual image in fashionsensory representation and maximize a tactile and visual virtual reality involvement.Key words: Digital fashion image, Virtuality, Mediation code, Interactive exchange, Synesthesia immer-sion; 디지털 패션영상, 가상성, 매개코드, 상호작용적 교류, 공감각적 몰입성
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