Abstract

Virtual Work and Place in the Creative Industries

Highlights

  • This paper explores the relation between an increasing ‘place-independence’ of labour in creative industries and the persisting necessity of local embeddedness

  • The emergence and progression of information technologies have a vast impact on many aspects of creative work

  • Better and easier access to the internet as well as faster and more reliable network structures increasingly allow creative producers to work online and connect themselves to clients from basically all over the world, for example via crowdsourcing platforms, e.g. Elance.com, 99designs.com, Freelancer.com etc., and drastically impact creative production itself as well as power relations between the creative producer and the client. In contrast to this view, we argue that especially creative work is rooted deeply in places

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Summary

Introduction

This paper explores the relation between an increasing ‘place-independence’ of labour in creative industries and the persisting necessity of local embeddedness. The creative industries are predestined to display new trends of structural change in labour organisation (Manske/Schnell 2010). Because of dynamic developments of new forms of labour and labour organisation caused by developments in ICTs, as well as the potential for economic growth, the creative industries are an interesting field of research. Though these changes of labour organisation were in recent years more common in low-skill- and highly standardised areas commonly referred to as ‘crowdwork’ or ‘crowdsourcing’ (Howe 2006), these labour practices increasingly spread to high-skilled labour, the creative industries on its forefront

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