Virtual charismatic leadership and signaling theory: A prospective meta-analysis in five countries

Abstract

Drawing upon signaling theory, charismatic leadership tactics (CLTs) have been identified as a trainable set of skills. Although organizations rely on technology-mediated communication, the effects of CLTs have not been examined in a virtual context. Preregistered experiments were conducted in face-to-face (Study 1; n = 121) and virtual settings (Study 2; n = 128) in the United States. In Study 3, we conducted virtual replications in Austria (n = 134), France (n = 137), India (n = 128), and Mexico (n = 124). Combined with past experiments, the meta-analytic effect of CLTs on performance (Cohen’s d = 0.52 in-person, k = 4; Cohen’s d = 0.21 overall, k = 10) and engagement in an extra-role task (Cohen’s d = 0.19 overall; k = 6) indicate large to moderate effects. Yet, for performance in a virtual context Cohen’s d ranged from −0.25 to 0.17 (Cohen’s d = 0.01 overall; k = 6). Study 4 (n = 129) provided mixed support for signaling theory in a virtual context, linking CLTs to some positive evaluations. We conclude with guidance for future research on charismatic leadership and signaling theory.