Abstract
Creativity in all fields, including in the forms of the creative economy, which always comes up with unique added value, creates extraordinary new “markets”, and succeeds in absorbing labor and promising economic income. Creativity can be encouraged to grow and develop by utilizing local wisdom owned by the village, so that it will be an effective instrument in encouraging the development of the socio-cultural and economic fields of rural communities. Support the development of tourist villages. The research method used in this study is a literature review. The results in this study the development of tourism villages based on community creativity and local wisdom is an approach that offers more roles to the community through this potential, it is hoped that the community can develop, the economy increases, the community is prosperous and the poverty in the community can be reduced in number.
Highlights
The development of tourist travel is marked by the emergence of new motivations and travel patterns carried out by tourists, especially in the market segment of tourists who are experienced, and those who are educated and have a high level of concern for current issues such as environmental conservation, sustainable tourism, community-based tourism, and local culture
Changes in tourist travel patterns automatically encourage tourist consumption patterns towards tourism products or tourism destinations that no longer focus on 3S or popular tourist destinations, but develop more broadly on various types of activities. tourism that is oriented to the introduction of nature or local culture with the motivation to enrich insight, self-development and self-actualization, with forms of adventure tourism such as hiking, trekking, special interest tourism, cultural tourism and village tourism
According to the Ministry of Tourism and Creative Economy (2016: 7) the value of the benefits that can be achieved from the development of tourist villages are: one, through the development of tourist villages, a tourism destination will have a diversity or product diversification that will open up opportunities for repeat visits for tourists who have visited the area or destination
Summary
The development of tourist travel is marked by the emergence of new motivations and travel patterns carried out by tourists, especially in the market segment of tourists who are experienced (mature market), and those who are educated and have a high level of concern for current issues such as environmental conservation, sustainable tourism, community-based tourism, and local culture. The development of a tourism village is an alternative that is considered very strategic to answer a number of global and national issues related to tourism such as environmental conservation, sustainable tourism, community-based tourism, community, and local culture. The productive power of local potential, including the potentials of rural areas, will be encouraged to grow and develop by utilizing the resources owned by the village, so that it will become an effective instrument in encouraging the development of the socio-cultural and economic fields of rural communities; three, further efforts will be encouraged to preserve and empower the unique potential in the form of local culture and local wisdom values that exist in communities that tend to experience the threat of extinction due to the very intense flow of globalization and has entered rural areas. Literature review contains reviews, summaries, and the author's thoughts on several library sources (articles, books, slides, information from the internet, etc.) about the topics discussed, a good literature review must be relevant, up-to-date, and adequate
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