Abstract
The following essay is the first in what we hope becomes a fairly regular series. Under the common title of “Viewpoint,” these short pieces will always appear last in any given issue, and will be devoted more to commentary rather than research. Typically, they will present a point of view on a matter of research or topical importance in mass communication. Typical strictures on articles will be waived for submissions to this section, and decisions will be made primarily on the basis of originality of thought and approach. Submitted material must be short—the average no more than six to eight double spaced pages of typescript. Dr. Becker, national president of Speech Communication Association for 1974–75, is a long time member of the Speech faculty at the University of Iowa.
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