Viewing Sustainable Strategy of Fast and Slow Fashion Businesses Model through the Lens of Triple Bottom Line Theory

Abstract

This study was designed to gain better understanding how both slow and fast fashion businesses are addressing sustainability related issues. Secondary data was collected through comprehensive literature search. Data include, corporate sustainability report from USA and Europe based fast fashion companies, slow fashion business website information and journal articles. We examined sustainable strategies and implementation scheme of both business models along the design, production, distribution, and consumption value chain using the lens of Triple Bottom Line theory that address economic, social and environmental dimension of sustainability. Results show that social and environmental sustainability strategy is mostly identical across both slow fashion and fast fashion business models. However, to be economically sustainable, they follow different strategies.