Viewer's perception on the portrayal and evolution of women in horror movie

Abstract

Women in horror movies have been facing a significant gender stereotyping. In the media industry, the media manager often portrays women in negative ways and as having more adverse qualities than men. These constant negative portrayals provide viewers with specific ways of acting towards women, thus affecting communication and perception. This study focused on the differences in the portrayal of women in the selected horror movies. This research also investigated the viewers’ perception of stereotyping in horror movies. The data was then tabulated using Google Form. The results showed that viewers are aware of the gender biasness and stereotypes that is present in horror movies. The findings show that the respondents are merely going by the flow of what media puts forward which can be related back to the agenda set by the media.