Abstract
TV as a medium is undergoing two notable trends - dispersion and atomization. Dispersion is the evolution of TV from single screen at-a-time viewing into a rich, distributed viewing experience across multiple screens. Atomization is the transition from linear to non-linear storytelling with substantial user control of the media consumption process. Without a technology solution, these two trends have the potential to adversely affect the economics of TV in increased content costs, increased user experience (UX) complexity, and therefore decreased user participation. This paper proposes a media services architecture that enables the delivery of richer multi-screen media experiences, while still maintaining the coherence of the experience and the cost of service delivery. We share a practical experience in running such a system over a large, globally diverse media corpus. The working system supports a Social Electronic Program Guide (EPG) user experience leveraging both current and emerging (Wearables and IoT) device platforms.
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