Abstract
Until now, the EU's circular economy policies have mainly focused on industrial recycling and municipal collection rates. Ambitious targets include a 75 per cent goal for recycling packaging waste and other benchmarks. Under a new plan, the idea is to make everyday products much more sustainable from the outset. The most eye-catching proposal from the European Commission is to extend its eco-design rules to a much broader list of items. Eco-design is a critical part of recycling policies, as up to 80 per cent of a product's sustainability potential is baked in during the design and production phase. Each product would then be issued a digital product passport, so green credentials can be verified. The article discusses the advantages and disadvantages of the proposed plan, the impact on tech companies in particular, and what future steps might follow, such as the "right to repair" plan.
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