Abstract
The purpose of this study is to analyze the presence of culinary business innovation videos on YouTube, viewed from videos that have high views and video content uploaded by YouTuber related to culinary business innovation videos. The method used in this study is a qualitative method with a virtual ethnography approach to knowing the existence of culinary business innovation videos on YouTube. The main object of this research is the videos related to culinary business innovation on YouTube.Teknik data collection conducted through participatory observation and study of literature. The results of this study indicate that the videos related to culinary business innovation on YouTube that has high views are the videos that many show bananas as the basic ingredients of processed foods made innovatively and can be used as a source of business for anyone. While video content uploaded a lot by YouTuber related to culinary business innovation videos is a food processing video that can be used as a source of business.
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