Abstract
The article studies the reasons for the victory of Vladimir Putin in the presidential election of 2018, political technologies and factors that influenced the choice of Russian voters. The article provides a comprehensive analysis of the electoral behavior of Russians and political culture, suggestive and manipulative technologies that influenced the formation of public consciousness and relate to the research topic. Such questions as the nature and specifics of power, the political culture of Russia, and political leadership are raised in the article, which are directly related to the electoral behavior of Russians, as well as the myth of falsification and the exceptional importance of the “administrative resource” at federal elections. These problems are studied in the context of the Russian political process, the nature of the political system of Russia. A conclusion was made that the state of political competition, moods, preferences and values of Russians, as well as political tendencies that are formed under the influence of domestic and foreign political factors, which makes it possible to correctly explain and predict political processes in the Russian Federation. In their research, the authors rely on theses of leading experts in the field of sociopolitical sciences, such as G. Almond and S. Verba, V. Fedorov, Y. Levada, and others. For these purposes, a number of research methods are used, including content -analysis, political analysis of historical and political prerequisites for the formation of the political regime of Russia, the classification of electoral technologies, comparative, historical and sociological methods.
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