Abstract
Electronics and Emotions are all crucial factors for driving business in today's world. Envisaging a brand from a pharmaceutical industry to emotionally touch the issues of marginalized section of the society is remarkable. Working on the concept of social inclusion, transgender who are still ostracized in our otherwise robust democratic political structure are denied the human rights in general. Not only do they suffer a lot of rejection, ridicule and mockery from society which enhances their social and emotional trauma are forced to live in inhuman conditions. The very touching and sentimental adv ertisement had been released not very late of Vicks which deserves an appreciative discussion here.
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