Abstract
The powerful and interesting mixture of Vice Media Inc. – youth, (cool) lifestyles, and journalism within a diversified global media company – has, naturally, attracted a considerable amount of both hopeful and critical journalistic commentary. Vice Media Inc. has, however, attracted little scholarly attention. This article seeks to address this through a contextual reading of Vice News’ coverage of the events in Ferguson (from 12 August to 28 September 2014). This coverage largely alternates between minute-by-minute, long-form video coverage and incensed, media-reflexive analysis and thus mixes amateur aesthetics, immersive approaches, and ethics of witnessing with commentary. This mixture, it will be argued, in certain ways mirrors the collaborative flow found on social media. The article employs an analytical framework that revolves around aspects of hybridity – from the systemic to the textual – and also draws on notions of cosmopolitanism in relation to the global audience of Vice.
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