Abstract
The article is a case study analysis of Viacom Inc., a leading transnational media corporation (TNMC) in the production, sale and distribution of electronic media entertainment. The study examines the history and development of Viacom, building on theoretical work that argues that business strategies and corporate culture of a company are often a direct reflection of the person (or persons) responsible for developing the organization and its business mission. Viacom’s longstanding CEO, Sumner Redstone, has shown himself to be an aggressive leader who is deeply involved in all aspects of the company’s operations. The article also examines the business strategy of Viacom, a unique media business entity that has been built through the steady acquisition of existing media companies. A critical challenge facing Viacom is the company’s inability to find a successor to Redstone in preparation for his future retirement. Viacom’s apparent lack of a succession plan is in large measure due to Redstone’s unwillingness to share power at the top and failure to appoint a CEO successor.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
