Abstract
The presented article is an attempt to interpret the historical phenomenon of VHS during the economic transformation in Poland. This technology is understood here as an ideological complex, which functioned on three levels: content distributed on videotapes, a business model, and an offer directed to a broad audience. Through films distributed on tape, VHS was a medium of capitalist realism: it showed capitalist social formation as a background for the way in which individuals experience their lives. VHS was also a transitory phenomenon: as a technology, medium of specific content, and practice it has lost popularity towards the end of the phase of capitalism, with which it was tied.
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