Abstract
Which relational atmosphere would allow clients and suppliers to fully benefit from their innovation partnerships? Adopting an interactionist approach, we hypothesized that elements of a partnership atmosphere mediate the relationship between partnership type and relational performance. Based on taxonomic analysis of 160 cross-industry vertical innovation partnerships (VIPs) with differing contractual, relational, and organizational arrangements, we identified four VIP types: free, project-based, elaborated, and exclusive. Our results did not support a direct effect from VIP types on performance. However, we found that a trustful atmosphere enables achieving and exceeding expected benefits in both project-based and exclusive VIPs, whereas a familiar atmosphere enables achieving and exceeding expected benefits only for exclusive VIPs, and interdependence allows exceeding benefits only for project-based VIPs.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.