“Vertical+”: A Study on the Strategic Path of Platforms for Creating New Regional Mainstream Media under the Threshold of Media Evolution

Abstract

The integration and development of regional mainstream media, in the final analysis, is to gather local benign media resources, discover a fast and efficient linking channel for multiple groups, construct a “platform ecosystem” with good multilateral co-operation, build a deep integration and development of the mainstream media communication ecology, test the new operation mode of “vertical + industry”, “platform + political affairs+ services”, build a high-quality platform with core competitiveness, and explore a path for the transformation and upgrading of local traditional media to a new type of regional mainstream media.