Abstract

This conversation among Bertha Chin, Bethan Jones, Myles McNutt, and Luke Pebler about the Veronica Mars (2004–7) Kickstarter campaign to fund a film assesses the implications of crowd sourcing and fan labor.

Highlights

  • [1.1] In March 2013, social media was abuzz with news of the Veronica Mars (2004– 7) Kickstarter, and each of our Twitter and Facebook feeds were filled with speculation from fans about what the movie would be about, questions from media scholars about how the Kickstarter might affect the relationship between fans and producers, and cynicism from others about what Warner Bros. might get from the film

  • Within just a few hours of the Kickstarter campaign being announced, blogs had been published by academics, including Jason Mittell and Mel Stanfill; industry professionals, including Richard Lawson and Joss Whedon; fans, including James Poniewozik and Willa Paskin; and the four of us

  • What are the implications of this, not just to fandom, and to the industry? Each of us understands the issue of fan labor and exploitation in different ways, and this conversation entails both trying to understand what we mean by each of those terms and how they can be related to the Veronica Mars Kickstarter and crowd funding more generally

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Summary

Introduction

[1.1] In March 2013, social media was abuzz with news of the Veronica Mars (2004– 7) Kickstarter, and each of our Twitter and Facebook feeds were filled with speculation from fans about what the movie would be about, questions from media scholars about how the Kickstarter might affect the relationship between fans and producers, and cynicism from others about what Warner Bros. might get from the film.

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