Abstract
The title of this paper is “Verbal and Visual Messages in Advertisements of Men’s Accessories”. The discussion in this study is aimed to analyse the verbal and visual messages presented in each advertisements and analysing the meanings and functions of visual and verbal signs in each advertisements. The data of this study were taken from internet with different sources. They are Tudor, Velocity 773, Ray-Ban and Young’s Hats advertisement. The method and technique of collecting data used in this paper was library research and note taking, then the collected data was analysed descriptively by the theory of meaning and function proposed by Leech and theory of verbal and visual message proposed by Ferdinand de Saussure. The results of the analysis show that there are three types of meaning and function that can be identified in this study. Those meanings are connotative, thematic, and conceptual meaning. The functions are aesthetic, expressive and informational function.
Highlights
Background of The Study NowadaysAdvertisement as a form of commercial promotion is a common activity which cannot be separated in our social daily life
A verbal sign of the advertisement is considered as a text which may be in form of word, phrase and sentence, and visual sign of advertisement is the image or picture of the product
Findings and Discussion The following examples present the types of meanings and function of the visual and verbal signs in each advertisement
Summary
Background of The Study NowadaysAdvertisement as a form of commercial promotion is a common activity which cannot be separated in our social daily life. The ultimate objective of advertising is catching consumers’ attention to think and feel certain things about a company, its products as well as their services, and influence their purchase behaviour. This goal can be made by creating the persuasive communication through the verbal and visual e one of the advertisement. The process of introducing the persuasive communication to alter thought and perception of the consumers to the product through advertisement is not an easy job It purely depends on how the creativity of advertiser in organizing the verbal and visual communication through their advertisement
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