VERBAL AND NON-VERBAL METHODS OF INFLUENCE IN EDUCATIONAL VIDEO CONTENT

Abstract

The article focuses on the place of video content on the Internet and the distribution of video content in social networks. Currently, as a result of the active development of social networks and the Internet, interest in educational video content is increasing. The format of short informative videos attracts students with accessibility and understandability. The authors prove that the choice of the habitual, easily recognized form of presentation of educational materials facilitates the perception of information and makes it possible to motivate schoolchildren to expand their knowledge on their own. The authors clarify concept of speech impact in relation to a new form of “learning through entertainment”. Frequent methods of speech impact in videos are indicated. The actualization of verbal and non-verbal methods of influencing the audience is emphasized. Attempts are made to identify the reasons, on the one hand, for the successful memorization of scientific information by schoolchildren after watching the teacher’s video, and on the other hand, the teacher’s reluctance to present educational material in a form that is understandable for the “child of digitalization” in the classroom at school. To reach a consensus between the teacher in a real school and the online blogger teacher, who is often the same person, it is important to be able to combine modern methods of explaining new scientific knowledge based on students’ clip thinking with the traditional system of sequential systematic mastering of basic subjects.