Verantwoorde beeldvorming op televisie: een analyse van de argumentaties van programmamakers over seksepariteit

Abstract

Politicians, policy makers and academic researchers have contributed to the public debate on fair portrayal in the media. Next to a summarizing of the European and national policy measures on this matter, the focus of this article will be on the arguments programme makers themselves use when they explicitly attempt to reach gender parity in their television programmes. A balanced proportion of women and men in media is politically considered a quantitative indicator for the assessment of television programmes. In this case study interviews were held with programme makers of audience discussion programmes, whereby gender parity was a primary condition in the programme format. The arguments they use to legitimate the balance in male/female proportions and their selection of experts show different approaches of fair portrayal and of television quality.