Abstract
Recent research on the fate of organised labour in western Europe has emphasised the capacity trade unions have to develop and implement revitalisation strategies as well as the fact that different trade union movements implement different strategies. In the case of Germany, trade unions have tended to defend existing mechanisms of social partnership and restructure the movement through mergers. This article argues that this approach has severe limitations given the diverse transformation of the German political economy. It presents research on the revitalisation strategies of Germany's new service sector trade union Ver.di established in 2001. The article argues that Ver.di has an awareness of the necessity of adopting new and comprehensive strategies for revitalisation, but that it is tending towards traditional strategies. This disadvantages those regions and sectors where institutions of industrial relations are not embedded.
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