Abstract
Indian automobile Industry is budding in a higher pace with a sharp hike of 18.3% when compared with the previous year in the global record. It has both organised and unorganised sectors, Recent reviews of Automotive component Manufactures Association of India, it is expected to project its auto components’ revenue of 100 billion USD on 2020 and extrapolated report forecasts its inclination on exports by about 100 billion USD on 2026. This volatile market in the globalizing world is opening up many unsought segments for the logistics and supply chain business, particularly though it crafts a move on the road to advanced electronic car segments, which are estimated more proficient, safe and unswerving means of transportation. It is anticipated that there would be a paradigm shift, this would prime to innovative verticals and fortuitous for automobile component manufacturers for driving to the change via methodical research and development. Hence it is predominant to cater the study on vendor behavior to examine the factors influencing them to demand. Thus, this study mainly to determine the customers’ priority in selecting the Mecaplast products regarding Quality, Price, customer care services.
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