Abstract
Discursive representation of events and practices is one of the most frequent activities in human experience. Either in ordinary activities or in specialized ones, representation takes part in different social practices in which people engage themselves, influencing one’s particular perspectives on world. This paper discusses the representation and identifi cation of homosexual Brazilian youngsters in Veja magazine – the largest weekly news magazine in Brazil. It is based on CDA approach (Fairclough, 2003; Chouliaraki and Fairclough, 1999), associated with studies about ideology and mass media in Thompson (1998, p. 2002) and identity theory in Hall (2001). Applying analytical categories such as intertextuality, polyphony, presupposition, evaluation and modality (Resende and Ramalho, 2009), it was possible to unveil linguistic structures which establish opposite perspectives between past and present social struggles. Thus it was possible to find that, in spite of bring forth the subject of homosexuality, the magazine shows sexist views which legitimate stereotypes in a veiled way. Key words: discourses, representation, critical discourse analysis, mass media, homosexuality.
Highlights
A vida em sociedade envolve diversas atividades e situações nas quais os atores sociais têm a necessidade de se posicionar
A Análise de Discurso Crítica (ADC) constitui-se de diversas abordagens teórico-metodológicas voltadas para a pesquisa de problemas sociais parcialmente discursivos com o foco na possibilidade de mudança social
O texto, que se propõe “retrato” de uma nova realidade, inclui pontos de vista de especialistas e entidades da esfera pública, bem como de atores sociais diretamente envolvidos na questão, abrindo espaço para um conjunto de representações que dão conta de temas relacionados a preconceito e afirmação
Summary
A vida em sociedade envolve diversas atividades e situações nas quais os atores sociais têm a necessidade de se posicionar. A Análise de Discurso Crítica (ADC) contribui para tais reflexões, tendo em vista ser uma abordagem interdisciplinar cujo foco está nas relações sociais e no discurso, entendido como veículo potencial para ideologias.
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