Abstract
Despite the growing interest in vegan culture and trends in veganism, research on veganism is still lacking, particularly research on vegan hotels. Therefore, this study proposes a new research category, vegan hotels, explored their attributes, and investigated how they positively affected perceived advantage, enjoyment, and the behavioral intentions of hotel guests. The study adopted concepts relevant to vegan restaurants, benefits sought from using vegan products, and the relationship between veganism and well-being. This qualitative empirical study used 440 respondents. The results of the factor analyses ascertained the six-dimensional structure of the attributes of vegan hotels. Further results of the study showed that vegan hotels have a positive effect on perceived advantage, enjoyment, and the behavioral intentions of hotel guests. The study’s results have significant theoretical implications by extending the extant literature on veganism and traditional hotel concepts to the convergence between veganism and vegan hotels.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
