Abstract

ABSTRACT In recent years, the movement advocating animal rights and welfare (animal rights movement), in parallel with the practice of ethical veganism, has become increasingly significant in Israel. Along with this trend, several studies examine and analyze the colonial aspects of the Israeli animal rights movement and its relevance to the Palestinian issue from the perspective of Critical Animal Studies. Critically examining preceding studies on veganism and colonialism, through analysis of the political discourses of leading activists and public figures within the newly popular Israeli vegan trend, as well as interviews with a sample of Israeli vegans, this article will demonstrate how veganism in Israel is associated with a narrative of Israeli national superiority. Such discourses may well be called ‘vegan nationalism'. Vegan nationalism is a discursive and regulatory framework in which veganism is considered proof of the moral superiority of a nation in a settler colonialist context, implicitly stressing the barbarism and backwardness of the ‘terrorists’. At the same time, as an article written by the Israel Defense Force indicates, in this framework, vegans present a welcome, appealing image that resonates even though it differs from the image of the stronger, more robust and powerful carnist traditionally favored by Zionists.

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