Abstract
Horticultural business in Malang tends to be cultivated by young farmers with various characteristics, such as individual characteristics, economic environment, social culture, empowerment, and managerial capacity. The purpose of this study was to determine the effect of individual characteristics and external environment on the interests of young farmers and horticultural farming in Malang Regency. The study was conducted using a purposive sampling method with a number of 200 young farmers. Data collection was carried out for 3 months, from January to March 2019. Data analysis was used using SEM WarpPLS. Based on the results of the analysis and discussion that the interest of young farmers in horticultural agriculture in Malang Regency is still high, the statistical test found that the external environment in the form of social and empowerment factors encourages the interest of young farmers in horticultural agriculture in Malang Regency. In addition, the knowledge of young farmers is the main driving factor that drives the interests of young farmers. Other factors such as individual characteristics, economic environment, and managerial capacity are not significant drivers, because the statistical value is below its critical value.
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