Abstract
The alternative medicine encompasses a diverse array of therapies and practices diverging from conventional biomedical approaches. This study delves into the multifaceted nature of alternative therapies, including Ayurveda, homeopathy, acupuncture, naturopathy, yoga, herbal medicine, massage therapy, and more. Emphasizing its widespread use globally, the research examines the reasons behind its popularity, citing factors like patient autonomy and alignment with personal beliefs. The assessment evaluates the effectiveness of these therapies in treating various illnesses and their acceptance among diverse populations. Additionally, the paper discusses the coexistence and integration of alternative medicine with traditional healthcare systems and highlights the challenges and perceptions surrounding its adoption. This exploration underscores the increasing embrace of alternative medicine and its role in healthcare alternatives for a substantial segment of the population
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