Abstract
Along the triumph of neoliberalist societal politics a profound process of marketization has been characteristic of national societies and world society since the 1980s. Owing to this process, both national societies and world society have increasingly functioned in the same way as capitalist enterprises function in “free market economy.” This process has also widely shaped national cultural politics and art worlds, as well as international or transnational art worlds. There are, however, differences between individual countries in how widely they have carried out this sort of politics. In part, the chapter explains these differences by presenting a typology of contemporary capitalist economies. Likewise, it explicates concepts like creative economy and the competitive state by which cultural theorists emphasize art’s increasing role in current capitalist economy.
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