Varieties of Entrepreneurial Bricolage and Online Store Performance

Abstract

The heterogeneous role of entrepreneurial bricolage in influencing performance has been neglected but is an important omission as different entrepreneurial bricolage has discriminable functions. This study develops a novel framework that explores the potential effects of varieties domains of entrepreneurial bricolage based on sources of resources at hand on. We identify and measure 5 domains of entrepreneurial bricolage, and separately analyse their impacts on performances. As online stores on the third-party platforms suffering resource constraints, we conduct our survey on the largest third-party e-commerce platform in China, Alibaba's Taobao (NYSE:BABA) to do empirical examinations. Our findings show that physical bricolage, labor bricolage and institutional bricolage have positive effects on efficiency performance, skill bricolage and market bricolage have positive effects on sale performance, but skill bricolage also has negative effects on efficiency performance. Our explorative research offers foundation for further empirical examines in entrepreneurial bricolage theory. We offer solutions of how to growth for small business facing resource constraints in E-commerce context.