Abstract
A common problem with studying the impact of ballot formats is the inability to test them in real world circumstances, due to the inability to vary election methods within states each year. This study examines the effect of ballot format on low information judicial elections. The pool of subjects consisted of over 550 undergraduate students enrolled in introductory American Government classes. Each subject was given an information sheet to simulate the usually available information about each candidate, and then asked to complete one of three randomly distributed ballots. Each ballot contained a race for President, U.S. Senate, and two hypothetical judicial posts. The three ballot formats given to the subjects included a straight ticket format, partisan format without the straight ticket option, and a non-partisan format. The results help to better identify the impact of alternative ballot formats on voter decision.
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