VALUING SOCIAL CAPITAL IN THE CONTEXT OF SOCIAL PARTNERSHIP

Abstract

Social capital is a by-product of the formation of interpersonal relationship. Growing and strengthening these connections among family, friends, and colleagues, helps people build social capital by creating diverse social networks, providing access to relationship with diverse individuals and gaining additional opportunities and valuable information and knowledge. Social capital in social partnership in informal horizontal connections will create new opportunities to increase the trust factor, which is one of the important conditions for increasing profitability in modern economic relation and business environment. With the help of modern technologies, even over long distances, people are able to form relationship, create a social partnership environment. Effective management within organizations has more to do with the nature of the relationship formed between managers and employees. The relationship between work efficiency and economic profitability is directly proportional to the amount of trust. We considered the importance of internal trust as one of the integration environment within the organization. The investment of social capital in social partnership is also highlighted as an auxiliary resource for increasing reputations in the external environment.