Abstract
Abstract In the context of solving pollution problems, the circular economy appears to be a mandatory practice because it emphasises the principle of reuse - repair - reconditioning - recycle. In this context, the paper aims to analyse how modern technologies facilitate the implementation of circular economy principles through better traceability of goods produced and used in the fashion industry. In this way, our research is exploratory and the information on which it is based was gathered using the Google search tool, which identified brands who use Big Data, RFID and QR code tools, as well as online tools (cloud-based platforms) that offer integrated garment tracking services. Following detailed analysis of EU data, it was found that major companies have integrated QR Code technology into their products and cloud-based platforms are increasingly used.
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