Abstract
This study evaluates changes in consumers' concerns on food safety after the outbreaks of E. coli O157 and bovine spongiform encephalopathy (BSE) in Japan using household consumption time-series data. A food demand system for Japanese households is estimated using the linear approximate almost-ideal demand system (AIDS) model to evaluate the willingness to accept (WTA) compensation for risk. The Kalman filtering method is applied to produce estimates without a priori assumption regarding timing of the changes. The WTA value rises immediately after a food safety crisis occurs and declines in a short time. However, it does not return to previous levels for an extended period. A possible explanation for remaining effects of a crisis might be that they are the results of habit formation and learning effects of consumption. [EconLit citations: D12, D18, Q13]. © 2006 Wiley Periodicals, Inc. Agribusiness 22: 219–232, 2006.
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