Abstract
This study examines the relationship between values, efficacy, trust and innovative organizational behaviour in Russia. We analyse the direct and indirect effect of gender, age and education on innovative behaviour via values, trust and efficacy. For the measurement of values we employed a new revised value instrument with 19 values. We found that Openness to Change values had a significant positive effect and Conservation values a significant negative effect on innovative behaviour in organizations; efficacy and trust had a significant positive effect. Moreover, the effect of values is moderated by the level of efficacy. Gender, age and education directly influence innovative behaviour and determine such behaviour via values, efficacy and trust.
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