Values, company culture and strategy: CSR reporting at Southwest Airlines

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Southwest Airlines, an American stock company headquartered in Dallas, Texas, has been an early pioneer of “no-frills” airline services – some see Southwest as the mother of all low-cost carriers, developing a distinct business model. The iconic firm is also known for a unique corporate culture and management style. The “Southwest Way” is linked to key elements of corporate social responsibility (CSR) concepts, mirroring values. In the context of company strategy and a brief SWOT analysis, this paper analyzes and evaluates the firm’s CSR reporting in its 2011 “Southwest One” report. This report is judged on its communication about work culture, business ethics, community investment and environmental impact of the airline. Keywords: airlines, air transport, corporate social responsibility, CSR reporting, community relations, environment, Global Reporting Initiative (GRI) DIESER TEXT IST NUR AUF ENGLISCH VERFUGBAR. Bitte wechseln Sie die Sprachanzeige (rechts oben), um das PDF anzuzeigen.