Values and behavior: Validating the refined value theory in Russia

Abstract

AbstractResearchers recently introduced a refined theory of 19 basic human values. They demonstrated its utility and discriminant validity through associations with attitudes and beliefs, but not with behaviors. We assess the discriminant and predictive validity of the theory by examining associations of each value with everyday behaviors in a Russian sample. Two hundred sixty‐six respondents reported their values and the frequency with which they performed each of the 85 everyday behaviors during the past year. We derived indexes of 19 latent value factors and of 19 latent behavior factors using confirmatory factor analysis. A confirmatory multidimensional scaling analysis arrayed the values, excepting benevolence, on the circular motivational continuum of the theory. Structural equation modeling analyses supported the discriminant and predictive validity of the theory. Of the 19 values, 18 correlated more positively with the behavior chosen a priori as likely to express it than with any other behavior, and all values correlated negatively with behaviors chosen to express motivationally opposed values. The patterns of correlation between the values and behaviors approximated the sinusoid curve implied by the motivational continuum of values in almost all cases. The study suggests that the same motivational compatibilities and conflicts that structure value relations largely organize relations among value‐expressive behaviors. The study examines moderation of value–behavior relations by gender and tests the normative pressure explanation of variation in the strength of value–behavior relations across value domains. Copyright © 2014 John Wiley & Sons, Ltd.