Abstract

AbstractAdopting circular economy principles in the agri‐food sector is necessary for the conversion of the current economic system. However, there are still many gaps in understanding how the development of circular dynamics within companies can take shape. This study investigates how circular economy principles and factors contribute to value optimisation and proposes a critical discussion and reflection on the economic, social and environmental issues within the agri‐food sector supply chain. Multiple‐case analysis was conducted to analyse 10 companies. Circular economy principles and factors considered were taken from the BS 8001 standard. Results show two scenarios and three dimensions in which value optimisation takes place. In addition, collaboration is the key to starting a path of optimisation. Finally, the study proposes the evaluation of a new indicator that allows one to act in all different scenarios proposed.

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