Abstract
There is limited literature on the value that visual analytics provides for businesses, and its broad use in organisations. This research provides some understanding of how South African businesses are using visual analytics in their day to day operations, and the value derived from employing it. The study was interpretive, exploratory and descriptive, producing both quantitative and qualitative data. Individuals within organisations making use of visual analytics completed an online survey, and interviews were conducted with informed business, IT and BI stakeholders. Results were compared with those from an international survey, and thematic analysis highlighted four main themes: usage, value, challenges and technology. Most respondents noted the high added value obtained from visual analytics versus tables of numbers. The research also identified a set of good practices for organisations to employ when embarking on a visual analytics strategy and suggested ways of mitigating potential challenges.
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