Abstract
The topic of a sustainable business model is currently the subject of much scientific research that covers a wide range of topics, from terminological aspects to aspects related to the impact of sustainability factors on company development. So far, however, the topic of sustainability in business models operating in electronic markets has only been studied to some extent. This article covers broad research into the value migration to sustainable business models of companies operating in the digital economy on the capital market. The aim of the article is to present key results of research into value migration to sustainable business models of companies operating in the digital economy on the capital market. The relevant literature on the trends in the application of the sustainability concept in the digital economy, the attributes of business models, and the interpretation of value within the concept of business models is also reviewed. The results obtained are ambiguous.
Highlights
The digital economy is shaping many new business models
From among all the companies surveyed listed on the NewConnect market of the Warsaw Stock Exchange such companies were selected that operate in the digital economy
Literature research and research into the NewConnect alternative market companies indicate that companies classified as digital sustainability do not differ in terms of market value from the value of companies from the entire market of digital economy companies on this market
Summary
The digital economy is shaping many new business models. The development of business models based on the Internet initiates many solutions [1]. Digital economy business models based on the assumptions of contemporary trends, such as the sharing economy, the network economy, the Big Data and the circular economy, in addition to being based on IT applications in many cases, are based on rules that are different from the traditional approaches to the neoclassical economy. The applicability of these solutions means that they are increasingly adopted by business practice, which results in undermining existing business models. Trends in the digital economy influence changes in the perception and understanding of the essence of the modern world and the approach to social, ecological and economic aspects
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