Abstract
The evolution of digital technology in the past decade has propelled a sweeping wave of digital transformation, enveloping businesses across the globe. As enterprises are hastening to adapt and evolve, there is a profound metamorphosis in traditional business models and the very fabric of market structures. With digital interfaces becoming the forefront of customer interactions, supply chain management, product innovation, and organizational processes, there arises a pivotal question: How does this seismic shift influence value innovation? This study embarks on an exploration to decipher the impacts of digital transformation on value innovation, delving deep into the intricacies through the lens of managerial economics. By scrutinizing empirical data and employing analytical tools, we aim to unfold the synergies and discrepancies between digital strategies and economic value creation in the contemporary business milieu.
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