Abstract
The cloud service market has seen a tremendous growth in recent years. Consequently, more and more service providers have entered this dynamic market, turning it into one of the most competitive markets in modern IT industry. With the market becoming mature, providers that focused on growth strategies in the past, however, need to shift their attention to profitability now. Based on a qualitative study with 14 cloud service experts, the authors explore the relationship between cloud service provider profitability and value facilitation, i.e., the capability to build up resources in advance of future customer engagements. The authors' results indicate a positive relationship between cloud service profitability and value facilitation, which gives valuable insights for both researcher and practitioners and how to design cloud service offerings.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: International Journal of Service Science, Management, Engineering, and Technology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.