Abstract
The paper covers different interpretations of Online Distance Learning (ODL) organization and explanation of current managerial theories that have impact on its development. In the paper, two research methods have been applied i.e. case studies and literature interpretation. First, author presents case studies and delivers characteristics of the four case studies of ODL institutions project development. In the main part of the paper, basing on the case studies and literature studies, author delivers the model of value creation and sharing at ODL university. Author argues that ODL university value creation demands a completely new approach towards educational processes. Their development requires knowledge and relationship management, IT architecture development, resource management by contracts, standardization for controllability, compatibility and interoperability. The paper contains a review of standards applicable in online distance education organizations. Author concludes that proposed value development model is important for ODL organization strategy management.
Highlights
Nowadays, institutions try to virtualize a part or the whole of their operations opting for the ad hoc implementation of Information Communication Technology (ICT) solutions
Analyses of four case studies concerning Online Distance Learning (ODL) universities lead to the conclusions that a lot ought to be done to perceive success of virtual education
The cases’ monitoring was the inspiration to propose a model of value development
Summary
Institutions try to virtualize a part or the whole of their operations opting for the ad hoc implementation of Information Communication Technology (ICT) solutions. The ODL university is an institution free from the geographical confines of the campus, using the new communication technologies to connect learners, potential learners, teachers, researchers, research founders, IT professionals for Learning Management Portal administration for the online courses contents management and virtual university administrators for using management systems for controlling educational processes in a flexible ever-changing network organization. Some ODL universities are created within existing universities, while a wide range of new institutions and collaborative ventures are being set up independently They follow the development process typical for e-Commerce organizations [47]. A company is attempting a new execution of an existing product or service previously available to the market in an offline form, such as eBay, which via the Internet, delivers an ancient transactional method of trade, that of the auction house. Educational systems are primarily the responsibility of governments, educational structures and contents are that of higher educational institutions
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