Value Creed: Emerging Technology and Digitalization Initiatives Create Post-pandemic Joyous Workplace

Abstract

In March 2020, Nitesh Raj, the Co-Founder and Managing Director of Value Creed, was keenly observing the changes around the world due to the COVID-19 pandemic. Small to mid-size companies such as Value Creed, with specialized offerings, faced a harder time retaining their employees and often lost them to bigger multinational companies. Value Creed’s core expertise lies in Information Technology Consulting, focusing on the energy trading and risk management)/commodity trading and risk management industry. During this tough period, Nitesh aimed to overcome challenges and achieve a future-ready workplace with low employee turnover, high retention and satisfaction. This case is in two parts: Part A describes the Dilemma of Nitesh Raj and Part B describes how emerging technology and digitalization initiatives have supported innovative HR strategic initiatives for introducing technology-driven employee welfare programmes focusing on managing the uncertainty after the COVID-19 pandemic, thus creating a workplace of joy.