Abstract
The paper examines the short-term capacity interface between marketing and operations, i.e. marketing–operations interface (MOI) in relation to customer value. A field study involving 10 firms in the printed circuit board (PCB) manufacturing industry was used to develop a conceptual framework and measures of the constructs. Subsequently, a 180-plant PCB industry survey was used to test the model, finding support for the proposed relationship between MOI effectiveness and customer value.
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