Abstract
Business environment is becoming unpredictable, uncertain and volatile necessitating adaptability in businesses to survive, sustain and remain competitive. One such strategic vision & design for small businesses is digital connect with market,support to entrepreneurship and exploring alternative financing –mix. The paper explores the potentials of digital platforms to connectwith customers and entrepreneurship & financial support for sustaining and developing small scale businesses in UT of J&K. Primary data for the study was generated from small businesses across UT of J&K using questionnaire and judgement samplingtechnique. After tabulation & scale purification, it was analysed using descriptive statistics, rank correlation and multiple regression. The study suggested popularisation of digital connect tools among innovative entrepreneurs through training, education and net working. Innovative financing instruments including asset based lending, alternative debt, hybrid instrumentsand equity instruments be explored.
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