Abstract
Business schools are ripe for innovation to better meet their primary goal of helping students improve their value-creation ability. The purpose of this paper is three-fold: One, to offer three key ideas that have been marginalized and under-exposed in the business school curricula but are nevertheless critical for enabling today's students to create value and hence deserve inclusion: perceptual control theory, pragmatic uses of the imagination, and the pragmatic theory of the firm. Two, explain how more extensive research built upon these ideas could lead to exciting new inter-disciplinary thinking. And three, describe how these ideas would be better utilized if business schools had a Value Creation Center that supported interdisciplinary collaboration and the sharing of new knowledge.
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