Value cocreation through resource integration: New insights into container inpection ecosystems the lens of service dominant logic and systems

Abstract

Central to service-dominant (S-D) logic is the proposition that every social and economic actor becomes resource integrators. That is, all parties involved in exchange relationships are economic and social actors. This emphasizes that the context of value cocreation is networks of networks (resource integrators). However, applied research to date suggests relatively little is known about the related discussions carried out for and against the emerging government service market such as Customs container inspection context through the lens of service-dominant logic and systems. In this article, we explore how the resource integrators cocreate value closely under the rubric of S-D logic and systems, and further propose a conceptual model for deeply understanding the roles of focal actors and others in a service ecosystem. Based on two selected cases, we examine the appropriateness of the framework under a real service ecosystem context - Chinese Customs container inspection industry, highlight the value co-creation networks through multiple-level resource integrators and thus provide new insights into S-D logic. Directions for future work are also discussed.