Abstract
The sustainable growth of the tourism industry is attributed to the involvement of tourists in the process of value co-creation. This research aims to systematically review the existing literature on value co-creation practices in tourism and conduct a comprehensive analysis of this research area. The paper synthesizes past studies on value co-creation in tourism, encompassing theories, context, methods, and characteristics, to analyze the progress made in value co-creation research over the past two decades. Furthermore, this study investigates the role of value co-creation as an antecedent, mediator, and control variable, as well as its outcomes in the context of tourism management. The findings of the study propose an integrated framework for tourism value co-creation. Additionally, the study identifies key themes present in the current literature on value co-creation and highlights overlooked areas, suggesting new research directions to advance this field. The theoretical and practical implications of the study are also discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
