Abstract
ABSTRACT This participatory action research initiative was undertaken in Thailand to promote carbon-neutral tourism (CNT). The research involved the engagement of multiple stakeholders in the value chain to co-create a valuable CNT route for Nong Khao sub-district tourism in Kanchanaburi Province. A service design approach was applied in this study, consisting of four phases: building engagement and awareness, exploring customer needs, co-creating a route, and assessing the results. The findings revealed that tourists exhibited a strong preference towards the CNT trip option. The implementation of the activities resulted in an increased net profit margin of 165.31% due to cost reduction, sale-price growth, and larger tourist numbers. The research provides important value co-creation of CNT management guidelines for community tourism.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
